In short: advertising. Ford decided that it should take a Mustang convertible apart piece by piece and reassemble it on top of the Empire State Building to gain some exposure. As if it didn’t have enough already…

April 16th, 2014. Credits: Huffpost

It turns out Ford has already done this in 1965 as well. Since it worked so well the first time they figured history should repeat itself one more time.

Who knows? Maybe we will see them do this trick again in 2064.